LEADING INNOVATION AND CAPACITY IN ASIA
Starts on
SEPTEMBER 2025
Duration
10 WEEKS/PROGRAM, ONLINE
4-6 hours/week
Program Fee
CA$3,000
Per Program
Eligibility
2+ YEARS OF EXPERIENCE OR A BACHELOR'S DEGREE
Building Capacity for a Changing Global Economy
Asia is not a future market—it’s the center of global growth today. For Canadian companies, the ability to operate confidently in this region quickly becomes essential to long-term success. However, most organizations still rely on limited expertise or external advisors to navigate Asia’s political, economic, and cultural complexity. This creates missed opportunities, constrained strategy, and growing vulnerability in supply chains and partnerships.
If your workforce lacks the knowledge to engage with Asia directly, your organization will be forced to follow rather than lead. Building in-house capability isn’t optional—it’s how you stay competitive, resilient, and future-ready. LINC Asia is an innovative program designed to close this gap—building the strategic insight, regional knowledge, and leadership capacity your team needs to succeed in Asian markets.
46%
Of global GDP now comes from the Asia region, making it the largest economic region globally.
Source: Gartner
66%
Of the global middle class will be living in Asia by 2030, creating enormous consumer demand.
Source: Thomson Reuters
Your Transformative Journey in this Program
DEVELOP STRATEGIC LITERACY FOR ASIAN MARKET ENGAGEMENT
Gain the knowledge to analyze geopolitical, economic, and regulatory environments in key Asian markets. Learn to identify opportunities for innovation, assess risks, and make sound, independent decisions that support your organization's strategic goals.
BUILD CROSS-CULTURAL COMPETENCE FOR BUSINESS COMMUNICATION AND MANAGEMENT
Strengthen your ability to work across cultures. Learn how to adapt communication styles, build lasting partnerships, and lead effectively in complex intercultural business environments.
PREPARE AND EVALUATE INNOVATIVE ASIA-INTEGRATED GROWTH STRATEGIES
Create multi-market strategies that align with your organization's objectives. Use real-world insights to diversify market access, strengthen supply chains, and position your organization for long-term success in Asia.
Program Highlights
ACTION-ORIENTED CURRICULUM
Focus on real-world Asian market engagement through case studies, applied strategy, and cross-cultural business challenges.
Strategic Market Insight Framework
Use a structured approach to analyze geopolitical, economic, and cultural contexts across Asia, tailored to your organization's goals.
UNMATCHED REGIONAL EXPERTISE
Learn from faculty and practitioners with deep, on-the-ground experience in China, India, and Southeast Asia.
FLEXIBLE FORMAT WITH LIVE SESSIONS
Join live, expert-led discussions each week and complete readings, lectures, and assignments on your schedule
DIRECT ORGANIZATIONAL IMPACT
Apply insights directly to your role to strengthen partnerships, inform strategy, and increase internal capability.
COLLABORATIVE PEER LEARNING
Work with peers from diverse sectors to share perspectives, test ideas, and build a long-term Asia-engaged professional network.
Program Curriculum
Certificate of Completion
Upon successfully completing the program, you'll receive a digital certificate from Simon Fraser University's Beedie School of Business. As a program alum, you'll also gain exclusive access to various workshops, events, and networking opportunities. You may also qualify for tuition assistance if you choose to enroll in more online programs through DIAL.
Your verified digital certificate will be available for download from the course's Canvas platform, using the name you provided during registration. The certificate images shown are for illustrative purposes and may change at the discretion of SFU Beedie School of Business.
Please note that participating in the LINC Asia Program does not lead to a degree, alumni status, or earned credits at the SFU Beedie School of Business.
Have questions about this program? Contact sfudial@sfu.ca or call 778-782-3193.