DIGITAL INNOVATION AND LEADERSHIP (DIAL)
AI-EMPOWERED LEADERSHIP
The Burnaby Board of Trade is partnering with SFU Beedie School of Business to bring BBOT members exclusive access to the Digital Innovation and Leadership (DIAL) initiative. This program offers members the opportunity to take courses designed to prepare both employers and individuals for success in the AI-driven digital economy.
Through a combination of workshops, training sessions, and hands-on learning experiences, DIAL equips participants with the skills, strategies, and insights needed to lead in a rapidly evolving digital landscape. Whether you’re a business leader looking to innovate or a professional seeking to advance your digital expertise, this initiative provides practical tools and knowledge to thrive in the AI era.
Innovative Leadership to Drive Digital Transformation
As the economy embraces the age of digital disruption with massive AI advancements, the need for a digitally savvy workforce has become increasingly important. The Digital Innovation and Leadership (DIAL) initiative is at the forefront of this revolution, preparing employers and individuals for success in the AI-driven digital economy.
Founded by Simon Fraser University’s Beedie School of Business in partnership with DIGITAL, DIAL brings together a partner consortium to empower individuals in their career journeys and provide organizations with the transformative knowledge required to flourish in the evolving digital landscape.
800+
Unskilled Individuals
$19M+
Investment

200+
Elevated organizations
98%
Employment rate

The DIAL Impact
EMPOWERING DIGITAL LEADERS
DIAL equips professionals with the skills to lead digital transformation, fostering innovation, and positioning their organizations for success.
APPLICATION-BASED LEARNING
DIAL focuses on practical, outcome-driven learning, enabling participants to apply their knowledge and deliver tangible results.
FOSTERING INCLUSIVITY AND DIVERSITY
DIAL promotes inclusivity by ensuring diverse representation and creating a more equitable and dynamic workforce.

Programs
AI EMPOWERED LEADERSHIP
The AI-Empowered Leadership Program is uniquely designed to turn these challenges into opportunities. By reshaping your leadership mindset, it provides you with a strategic, hands-on approach to becoming an AI-driven leader who can not only implement AI effectively but also drive transformative change. With this program, you’ll gain the tools to make data-driven decisions, lead cross-functional AI initiatives, and secure your organization’s competitive edge in an AI-driven world.
APPLIED AI FOR PROFESSIONALS
At Simon Fraser University's Beedie School of Business, you are empowered to be the architect of your personalized AI strategy. The Applied AI for Professionals program is designed to help you strategically integrate AI into your workflow, so your contributions are not just effective— they're exceptional.
DIGITAL TRANSFORMATION LEADERSHIP
The Digital Transformation Leadership (DTL) Program is designed to help you tackle these issues head-on. It equips you with the strategic insight, leadership capabilities, and digital acumen needed to confidently lead your organization through the complexities of digital transformation, ensuring sustainable success in this ever-changing landscape.
APPLIED AI IN DATA ANALYTICS
Through practical, hands-on learning with accessible no-code and low-code AI tools, the Applied AI in Data Analytics program equips you to transform your data analysis workflows, automate tedious data processing tasks, and position yourself as a leader in data-driven decision-making.
TECHNOLOGY LEADERSHIP
Through expert-led learning, real-world insights, and a powerful peer network, the Technology Leadership Program (TLP) equips you with the tools to lead with vision, drive business strategy, and make a lasting impact.
DIGITAL TRANSFORMATION MANAGEMENT
Feeling left behind or losing your competitive edge in a world where digital-first strategies are the norm can be frustrating. The Digital Transformation Management (DTM) Program is designed to address these challenges, streamline processes, and foster a culture of sustained engagement, helping you stay relevant and lead effectively in this rapidly changing environment.
LEADING INNOVATION AND CAPACITY IN ASIA
If your workforce lacks the knowledge to engage with Asia directly, your organization will be forced to follow rather than lead. Building in-house capability isn’t optional—it’s how you stay competitive, resilient, and future-ready. LINC Asia is an innovative program designed to close this gap—building the strategic insight, regional knowledge, and leadership capacity your team needs to succeed in Asian markets.