Economic Opportunities: FIFA World Cup 26™
The FIFA World Cup 26™ presents an incredible range of opportunities for local Burnaby businesses to get involved and benefit from one of the world’s largest sporting events. Businesses can sell goods and services to major event organizers such as the City of Vancouver and BC Pavilion Corporation by exploring open opportunities listed under the WC26 category. There are also procurement opportunities with FIFA itself, spanning areas like infrastructure, catering, food and beverage concessions, cleaning and waste management, private security, and furniture supply. Local retailers can participate by becoming licensed sellers of official FIFA World Cup 26™ merchandise or by offering official products in their stores. In addition, businesses can elevate their visibility by becoming a Host City Supporter or Champion, or by engaging in innovation-driven collaborations by pitching creative ideas and solutions that enhance the tournament experience through the FIFA Innovation Portal.
Opportunities for Businesses to Participate
FIFA World Cup 26™ Guides
Check out the Community Activation Playbook to gain insights on how to engage residents and visitors, promote your business, host events, and celebrate creatively while staying within FIFA’s brand guidelines. View Section 5 for key information regarding permits, signage and brand considerations.
View the BC Tourism FC’s Playbook for the FIFA World Cup 2026™, which covers key topics including Brand & Compliance, Content & Programming and References & Resources to help you discover approaches that best align with your business.
Use Fisher Phillips’ Comprehensive Checklist to Help Businesses Prepare for Soccer’s 2026 World Cup.
More About the FIFA World Cup 26™
Host City
Tourism
- British Columbia Tourism Football Club
- Beautiful Seats visitor campaign for FIFA World Cup™
Trade and Investment
- BC Businesses: BC's Get Game Ready: Tools, Resources and Events for BC Businesses
- International Businesses: BC's Where Business Meets the Beautiful Game
Information for Businesses, Fans and Travellers
Additional Provincial Information
Event Funding
Provincial Permits and Liquor Licences
For more information, email wc26ecdev@gov.bc.ca.